Nothing Phone 3 could cost £800 — users are surprised by the price of the “budget” brand

During the Android Show, where Google presented Android innovations, Carl Pei said that the upcoming Nothing Phone 3 will receive premium materials, powerful specifications and improved software. But the most discussed was the price – about £800 (≈$1070), which puts the device on a par with the iPhone 16 and Samsung Galaxy S25.

• On social networks, users express doubts about the justification of such a cost, because the previous model Nothing Phone (2) was estimated at $700. Some users are convinced that the brand is losing its key competitive advantage – the optimal price-quality ratio. Others hope that the device will offer a revolutionary design or unique features that will justify its flagship status.

Nothing is a relatively young brand, founded by Carl Pei, who was also one of the co-founders of OnePlus. The company gained popularity thanks to its unconventional design and attractive prices for its first and second-generation smartphones. Before that, Nothing phones were positioned as a stylish but affordable alternative to flagships from Apple and Samsung. Now, by moving into the premium segment, the company risks losing some of its loyal audience.

The announced price of the Nothing Phone 3 caused surprise and criticism: users want to see more than just a more expensive smartphone. The company has not yet disclosed specifications, so it is too early to assess the reasonableness of the price. However, expectations from the first flagship smartphone Nothing are already extremely high.

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Nothing Phone 3, the new smartphone from Nothing, may have a price tag of about 800 pounds sterling (≈\$1070), which provoked a flurry of reactions in the user community. This is the brand’s first flagship device, which promises premium design and performance, but the price is significantly higher than previous models, which are usually associated with affordability.