French financial giant Societe Generale has become the first major banking institution to announce the launch of its USD stablecoin, USD CoinVertible. The token will be publicly traded on Ethereum and Solana as early as July 2025.

The new asset is being developed by SG-FORGE’s digital arm, which previously launched a Euro token, but without much impact. USD CoinVertible is a USD-backed stablecoin that will comply with the EU Markets in Crypto-Assets (MiCA) regulation. BNY Mellon will act as custodian of the reserves, which will initially be held in a cash account and then invested in other assets. The token will be available for crypto trading, transactions, currency exchange and collateral management, and SG-FORGE has already signed up over 15 crypto exchanges to the project.
Against the backdrop of Tether (USDT)’s dominance with a market cap of $155 billion and the recent IPO of competitor Circle, the launch of a regulated bank stablecoin looks like an important step towards legitimizing the cryptocurrency sector. The US is preparing a legislative framework for stablecoins in 2025, and players such as Bank of America are also considering launching their own token. SG-FORGE sees demand for “reliable, regulated alternatives”, especially among institutional players and exchanges.
The launch of USD CoinVertible by SocGen could be a game changer: bank stablecoins get a chance to occupy a separate niche between classic currencies and crypto projects. And while Tether remains dominant, MiCA regulation and the involvement of institutions is a step towards a more stable crypto infrastructure in Europe.