Telegram is launching its first-ever contest for creators, the main requirement of which is to create a short video that mocks WhatsApp while highlighting Telegram’s technological advantages. The winner will receive $50,000. Durov called WhatsApp “desperate” and accused it of ordering smear campaigns against Telegram. In response, Telegram published a list of 30 features that appeared in it earlier than in the messenger from Meta.
The video must be in English, up to 180 seconds long, adapted for TikTok, Reels and Shorts. Telegram will evaluate creativity, visual effect, virality potential and memorability. Everyone is invited to participate. Details on uploading the video will be announced closer to the deadline.
The information confrontation between WhatsApp and Telegram has been going on for several years. According to Durov, Meta spends billions on marketing and even places ads in Telegram channels. Meanwhile, Telegram positions itself as an innovative, fast and secure messenger that is not afraid to openly criticize competitors.
Telegram’s competition is not only a creative response to Meta’s PR attacks, but also a strategic move to mobilize the community. Its goal is to turn users into brand ambassadors and establish Telegram as a platform for a progressive audience.
The founder of the messenger, Pavel Durov, claims a smear campaign by Meta and wants the community to show who “really innovates.”
