Meta is introducing new ways to combat fraud and help users regain access to compromised accounts. The company is testing facial recognition technology to detect fraudulent advertising and quickly restore access to hacked accounts using selfie videos.
Fraudsters continue to develop their tactics by using images of public figures to lure users to fake advertisements and websites, and Meta is working on improving its systems to automatically detect such fraud and is actively testing new technologies to do so. Face recognition technology will allow faster and more accurate detection of fraudulent advertising and will enable users to quickly restore access to their accounts.