23.07.2026
3 min
97
Creators who use Meta smart glasses to secretly film unsuspecting people have started losing their Instagram accounts. The company says videos involving harassment and intrusive prank content violate its policies, and repeat offenders could face permanent account bans.
According to a new Business Insider report published on Thursday, Instagram head Adam Mosseri announced the move during an Instagram Stories Q&A session held last week.
Responding to a user’s question, Mosseri said Instagram will remove content that harasses people, specifically calling out “prank” and “pickup” videos filmed with Meta AI smart glasses.
“If you’re posting content that exploits and harasses people… we’ll remove that content,” Mosseri said.
He added that the company does not want people secretly recording others, harassing them, and then sharing those videos on Instagram.
“We don’t want people secretly filming others, harassing them, and then posting those videos on our platform. That’s why we’re trying to tackle this in every way we can,” Mosseri said.
Mosseri also said that creators who repeatedly violate the platform’s rules risk permanently losing their accounts.
Meta says it is continuing to enforce its policies against harassment and bullying. A company spokesperson reiterated that content targeting or harassing other people is not allowed on the platform.
“We don’t allow bullying or harassment on our platform… We remove content that violates our policies and disable the accounts of people who repeatedly break our rules.”
The spokesperson also confirmed to Business Insider that at least two Instagram prank accounts had been removed for repeatedly posting harassing videos recorded with Meta AI smart glasses. According to the report, each of the deleted accounts had more than one million followers.
Notably, two Instagram accounts known for publishing pickup-style videos filmed with Meta smart glasses — @itspolokid and @rizzzcam — were featured in a WIRED report back in March that highlighted the rise of so-called “Meta creeps.”
Meta, which also owns Facebook, WhatsApp, Messenger, and Threads, has not said whether it plans to take similar action against creators posting this type of content on its other social media platforms.
