OpenAI is planning its biggest ChatGPT reorganization yet, aiming to transform it into a super app that combines coding tools and AI agents ahead of its anticipated stock market debut later this year.
Executives believe the move will help the company increase revenue as it prepares for an initial public offering (IPO). More than a dozen current and former employees also told the Financial Times that OpenAI is shifting resources toward lucrative enterprise customers as it seeks to compete more aggressively with rival Anthropic.
The changes reflect OpenAI’s growing focus on AI agents and coding tools that can perform tasks on behalf of users. The company reportedly believes these products will become more valuable than traditional AI chatbots.
“Chat is dead,” one senior OpenAI employee said.
According to recent reports, only about 4% of OpenAI users pay for its services, meaning that 96% of users access one of the world’s most popular AI products for free. OpenAI hopes that introducing AI agents capable of handling tasks such as booking travel, organizing schedules, and summarizing complex data will create a more valuable product.
The rollout is expected to begin in the coming weeks. The Financial Times reports that the changes will first appear on the ChatGPT website and mobile apps, with users being encouraged to make greater use of coding tools, image generation features, and third-party applications.
Thibault Sottiaux, who leads OpenAI’s core product and platform teams, said the goal is to create an assistant for every aspect of a user’s life.
“This will go beyond the actual surface… we want to build your own personal agent that can help you… with everything in your life, whether personal or professional,” he said.
The changes will also allocate more resources to OpenAI’s software engineering agent, Codex, which can write, fix, explain, and execute code. People familiar with the matter told the Financial Times that most Codex users are paying customers and that enterprise clients account for roughly 40% of OpenAI’s revenue. That figure is expected to rise to 50% by the end of the year.
The move also brings OpenAI’s strategy closer to that of Anthropic, which has focused heavily on enterprise products. Both companies are reportedly pursuing IPOs as they race toward the public markets.
