Have you ever heard of SPAM? What is it for? Who are the people who spread spam? But how can it help in the fight against Russians? In fact, the term spam is related to the times of the Second World War, and has become a kind of symbol of information that is distributed, but for users it is either false or unnecessary. It is through spam that unwanted messages are sent or hacker attacks are carried out, which aim to take over systems, steal personal data or access data to various systems and websites. Spammers or people who run a social engineering company are called those people who send spam. The article will help you master spam and how to deal with it. It will tell about the methods and tactics of spreading spam, where and how to get phishing templates, what macros are, who to attack, and where you can see the missing information. The reader is invited to familiarize himself with and practice spamming on a noble issue – the war against Russia. Who and what to attack in Russia?
What result will it give? where to get the necessary knowledge? by reading and mastering this material, you will learn how to organize a spam attack, how it can lead to the leakage of access important for hackers, or critical data, or gain access to some infrastructure. Read and learn, by organizing such attacks you can acquire new knowledge and improve the skills you have. Remember, during the war, everything that is in Laptestan can and should be used with maximum benefit for Ukraine, in no case should you “burn” your actions, if you have acquired information and do not know what to do with it, it is better to send it to our bot! Fight and win! Glory to Ukraine!
Spam is unsolicited messages in any form sent in large quantities. Spam is most often sent in the form of commercial letters sent to a large number of addresses, as well as through instant and text messages (SMS), social networks or even voice mail. One of the main ways of spreading unwanted content is botnets, a large number of infected “zombie” devices. Sometimes so-called “happiness letters” (messages asking to spread it to friends, promising money/health/love or bad luck) and online pranks are also considered spam, although they differ in that I often send them with good intentions.
In 1978, the first campaign of such “Attack” on e-mail was recorded, during which almost 400 (or 15% of all) users connected to the predecessor of the Internet – ARPANET, received a mailing. The campaign promoted the launch of the company’s product, but after receiving a lot of negative feedback, this form of marketing was not used for some time. With the development of the Internet, the scale of spam campaigns has increased. Since 2000, spam has grown rapidly, reaching a peak in 2008 when spam accounted for more than 90% of all email traffic. Furthermore, these mailings not only delivered unwanted advertisements, phishing links, and other malicious content, but also dangerous malware families, making them a serious cybersecurity threat.
The reasons for this vary: the mailing list comes too often, at the wrong time, or offers something that is not interesting. According to Unisender, in each newsletter, an average of 3% of subscribers remain dissatisfied and send emails to spam or unsubscribe. iMail services and providers fight spam in their own way: they set up traps and identify marks in emails in an effort to improve the lives of their users. So that your letters do not end up in spam, you need to understand iMail marketing indicators, the principles of the postal service, the rules of mail providers, understand how platforms and filtering work, how to prepare content for letters, how subscribers think and behave.
One of the main indicators of iMail marketing success is engagement. It shows the percentage of the number of letters that are available for sending. Broken letters are returned to the sender with errors of two types:
Hard bounces due to addresses that, in principle, cannot be delivered to letters. This happens when you send an email to a non-existent image or domain, for example, @gail замість @gmail.com;
Soft bounces – Temporary problems, for example, mailbox overflow or temporary unavailability of the recipient’s mail server. Sending letters to such addresses is still possible.
Often, IWL-Services is married to hard bounce addresses, which returned letters with a soft rejection error several times in a row. But even if the letter got into spam, it is still considered delivered. Therefore, it is important to monitor the delivery to the “inbox” folder – you will not find such reports in the mailing services, but you can only see the email provider. Another important indicator is the complaint rate, i.e. the number of users who click on “spam”. Advanis conducted a study on how people use e-mail over the summer, commissioned by Adobe, and found out what annoys people the most about e-mail from marketers. Given the peculiarity of these two indicators – delivered to the inbox and ratings of complaints, I will tell you how to conduct a newsletter so that it does not end up in spam.
The open rate, conversions and success of a phishing company depends on it. And usually the letters are opened in the first hour of sending. If your audience is heterogeneous or you’re launching your first newsletter in life, stick to its activity – suitable for most mailings.
10:00 p.m. to 9:00 a.m. The worst time to send is guaranteed to end up in SPAM.
9:00-10:00. The second most popular time. At the beginning of the working day, people not only carefully read letters on any topic, but also actively exchange interesting links with colleagues.
10:00 a.m. to 12:00 p.m. Your letter is unlikely to be read – everyone is focused on work.
12:00–15:00. At this time, people prefer to read only news and business letters.
15:00–17:00. On weekdays, this time is best for sending phishing emails. People are happy to read advertising messages and actively cross links.
17:00–19:00. The most successful time to advertise entertainment events.
19:00–22:00. At this time, online stores are most often bought after reading advertisements and responding to emails.
Behavioral factors are related to the action of the subscriber. If everything fits him in the newsletter, he will not mark it as spam. Mail providers monitor this and build your reputation based on user behavior.
Use Gmail inbox actions and SNIPPUP to increase engagement and engagement with your email alignment. Gmail Inbox Actions adds an action button to a letter that engages the user more. Actions are divided into several types:
One click is required – confirmation of subscription or reservation, cancellation, accept the agreement;
actions for events;
actions to review a product or event;
Everything that requires actions after going to the site.
These buttons shorten the time for action, are understandable for the caller and control his attention. As a result, his activity increases your reputation.
All these actions work in the standard Gmail web interface, as well as when viewing mail through the Google Inbox application. A fragment is the part of the letter that appears in the list of mail services after the subject. The text for it is filled out in the transmission of the letter. On a mobile device, the number of characters is less than in the working version. Therefore, it is better to write concisely to connect the audience precisely. All together – the name of the sender, the subject of the letter and the fragment – increases the open rate.
According to a GetResponse survey, only 13% of marketers complete the former. Although this is a small element, it also attracts the attention of subscribers and increases the figures by up to 20%.
The most obvious advice is to write interestingly. Enter the reader, control attention and emotions using lists and headings. Use one, maximum two fonts. Short letters are opened and read more often voluminous materials. And now more.
Do not overload the text with spam words. It’s definitely not worth posting them in this thread. The list of such words includes:
• free of charge;
The list is constantly expanding, and iMail services recognize them better every day. Make your personal dictionary and update it periodically so you don’t repeat yourself. Use synonym services for replacement. Words written in Caploc or with exclamation marks are also spam words.
The subject should interest the reader and reveal the essence of the letter. Address the reader by name and do not forget about emotions – call them the topic. According to GetRessPonse, emoji in email subject lines increase opens by 10%.
1. They increase the open rate by 56%.
2. “Black heart” (♥) is the most popular symbol, but gives moderate traffic.
3. The highest indicators of the symbols “umbrella” and “air” (☂), (✈).
4. The most popular symbols in descending order: ♥ ★ ☼ ♫ ☀ ☆ ♡ ♡ ⇒ vlad ❤ ✞ ✞ → ☂.
5. It is important to take your time and use emojis wisely.
The optimal length of the topic is from three to eight words. Do not forget about the limitations in newsletters, for example, in MailChimp, the limit is 150 characters. It is important how the topic is displayed on the posters. If the message is long, it is not fully visible. There is a limit of 30-40 characters for phones, 50-60 for tablets, 60-90 for desktop PCs. When looking for open rates, don’t forget about conversions. Provocative topics have a lower conversion – this problem was studied by Sumo.
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